Waterlust was founded in December 2011 as a side project. The original goal was to use film/photography to creatively capture how people interact with water in Marine science, ocean sports, and art. At the time, Patrick Rynne, a second year as a PhD student in Applied Marine Physics at RSMAS (UM Marine Science School) had no background in film/photography. Fiona Graham and Jennah Caster (both fellow marine science graduate students) joined the team a couple months later, focusing on making fun and dynamic online videos that showed unique stories.
Waterlust started publishing videos on YouTube and Vimeo, with over 30 videos that have earned nearly 1.5 million views online.The foundation of this project is based on the basic concept that you cannot force people to care about environmental issues by simply telling them to care. Even if you show them the “doom and gloom” including scientific facts, it won’t necessarily lead to change. Patrick and his team feel that change is an extremely specific process that is different for everybody. The goal of Waterlust is to kickstart that process by getting people around the world to think about water and what it means to them on a daily basis.